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Hammond closer to choosing slogan

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HAMMOND — After several months of a campaign seeking a promotional slogan, the town’s Economic Development Committee has whittled its choices down to the top two contenders.

Committee members invited input from residents on their Facebook page, “Visit Hammond N.Y.” and website www.visithammondny.com. The front runners are: “Explore it” and “Explore our Shores.”

Economic Development Committee members have said a slogan is crucial to its marketing strategy, as the committee continues to find new ways to bring in tourist dollars.

“What we’re really looking to create is a brand,” Committee Co-chair Erica C. Demick said Wednesday. “You have to keep short and memorable and in some way ask people to do something.”

The slogan will be imprinted on a new welcome sign for Hammond and Chippewa Bay. It would also be incorporated into a logo to be featured on T-shirts and town stationary.

“Anytime you have a logo you have to think about how you can market it, and ‘Explore It’ encourages people to get out and do something. Sometimes you create a slogan it kind of corners you in, but with ‘Explore It’ you can open-ended,” committee co-chairman Michael Stock said.

Several members were not present for Wednesday’s meeting. After a final vote by email, committee members will announce their choice within a week, they said.

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