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Friendly’s franchise acquires 35 privately owned restaurants, including Watertown location

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Friendly’s Ice Cream LLC, the operator of Friendly’s restaurants and a manufacturer of ice cream products, announced Monday that it will acquire 35 of its franchised restaurants in upstate New York owned by the Kessler Family LLC, including the restaurant at 1233 Arsenal St.

The sale is expected to close on Thursday.

Over the past year, Friendly’s goal has been to boost the brand’s image with consumers by focusing its attention on improving the restaurants’ service and food and retraining its staff.

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